Categories: Website Performance

How does Google use your location to customize your search results?

Google uses a combination of methods to determine your location and customize your search results:

  • IP address: Google can approximate your location based on your IP address.
  • GPS: If you are using a mobile device with GPS enabled, Google can pinpoint your exact location.
  • Wi-Fi: Google also considers nearby Wi-Fi networks to determine your location.

Once Google has your location, it can show you local search results, maps, and other location-based information. This customization is especially helpful when looking for nearby restaurants, stores, or services.

hemanta

Wordpress Developer

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