HOW DOES DIGITAL MARKETING HELP YOUR BUSINESS GROW

Today’s Marketing has formed a new structured pillared by Physical or Traditional Marketing and Digital or Online Marketing

What is Marketing?

Marketing is showcasing your product or service to users in anticipation of their purchase. Explaining the unique selling proposition of your product to the user in the most attractive manner is marketing

What is Unique Selling Proposition?

Unique Selling Proposition is defined as special and genuine quality of your product becomes the value proposition point. This unique Selling Proposition is where you become a better choice to user in comparison with another company

What is Digital Marketing?

Digital Marketing

Digital Marketing is promoting the unique selling proposition of your product on online networks like Google, Bing, Baidu, Facebook, Instagram, Pinterest, LinkedIn and many other online platforms where you find huge audience size to your product or service

There are Two Branches of Digital Marketing

1. Paid Marketing
2. Organic Marketing

What is Paid Digital Marketing?

Paid Digital Marketing  is Paying for displaying your advertisements on Google, Facebook and other Platforms. You pay either for click (if it is text ad) or for impression (views of your banner or video Ad). Traditionally, It is also Called as Pay per Click or PPC Advertising

How Paid Digital Marketing Help your Business Grow?

If you are a newcomer into business and doesn’t want to invest more time in non-paid marketing techniques. Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, Pinterest Ads and Quora Ads are very good platforms where you can spend money and get clicks on your business ads. The experienced Digital Marketing Agency can handle your ads at an efficient cost and soon you may see more audience visiting your website and enquiring about your products. Your Sales or enquiries skyrocket with the ads performing well. Please note that Ads that are designed should target the audience your product segment belong to, A high relevant Ad will have more clicks and more interaction thereby resulting in more brand awareness and increased enquiries or leads within short time

What is Organic Digital Marketing?

Organic Digital Marketing is designing your website, content and graphics that suit the requirements of Google Search
Engine to display your website or content for particular search of user (Keyword or query) in the first page or at a very
first position of first page. Designing Ads, Publishing on Audience or Social Network Platforms like Facebook, Instagram,
LinkedIn and Pinterest also fall into this category. Organic marketing finds the most easy and efficient ways to brand
themselves without paying Google or any other platform.

How Organic Digital Marketing Help your Business Grow?

Many Companies who enter the new segment of business or any newcomer plans two things:

1. Start with the Short-Term vision of getting into business immediately (Through Paid Marketing)
2. Continue long term vision of getting consistent traffic with Organic Marketing optimization.

If you search any query, for example “best footwear” on google search, the first website you find with suffixed symbol “ad” is a paid ad

The first website you see after the ads is the website which appeared in the first page without paying a dollar (as the ads above did). Such websites must have started their Organic marketing years ago and every first website in the first page through organic way was once a beginner who started with both the two things pointed above. Furthermore, every Social Page which has millions of like and followers was once the beginner as explained above

Scope of Digital Marketing

Digital Marketing is term of broader perspective with paid and organic approach. As said above, the combination of paid and organic approaches ensure the business maximum profitability and long stand in the market. Here comes the list of digital marketing activities filtered by approaches

Types of Paid Digital Marketing

• Pay Per Click  Advertising
• Display Advertising
• Social Media Advertising
• Influencer Advertising
• Email Advertising
• App Advertising

Types of Organic Digital Marketing

• Search Engine Optimization
• Content Marketing
• Social Media Marketing
• Influencer Marketing
• Email Marketing
• App Marketing

What is SEO?

SEO-Search Engine optimization is the heart of organic marketing where the website and Social Pages are optimized to appear in the first page as per requirements of Google Search Engine and Social Media Presence (Again Relevancy is Kingdom and Content is King)

What are the stages in SEO

• Content Creation including the most relevant answers to the questions regarding your business
• Page Speed optimization- Involves Website Developer’s skills and Hosting Selection to make your pages loading
  fast
• Unique Titling and Description: Involves high level relevant titles to every website (these are not normal titles and you cannot see them on page) to help Google’s AI understand the purpose of your website
• Backlink Building: Backlink is the trust built on you. The trust is possible when you are referred by another good
  and trustable website

• Social Book Marking: Building Your Social Media Presence by Publishing Good Content and Images
• Press Release: A Technique to regularly update the information of events and happenings in your company.
  Press releases assures Google the regularity in posting and activity

What are the Myths in Seo:

• More content, better search appearance: No, Google’s Algorithms are clear about content optimization. They focus on your content’s quality and not quantity. Of Course, Content quantity should not dominate quality.
  Relevancy of the content is highly important.
• More Backlinks, Better Search Appearance: No, Spammy Backlink building of buying is seriously considered by Google and now or later your website may be added to the blacklist or consider it “Spammy”. It is not about a number of backlinks. It is about the relevancy and quality of the backlinks that you gain on a legitimate note. The Backlinks from Useless, spammy or irrelevant sites with low ranking will not favor you anyway

How SEO help your Business Grow?

A study by GTCSYS Team revealed a 2019 estimate that SO Called E Commerce Business Giants forethought and invested their quality time in SEO around 2000’s. They are now fruitful in 2021 with multi folded achievements.

SEO is a long-term process or a systematic process of ensuring Google that your website is the best one to provide a solution for the customer. Once Google Bot checks with your quality, All the above things fall into rating and soon your site will be improving its position say from the seventh Page to the third page and more

More than 48 percent of Companies as per the 2020 estimate invested their money not only for short-term growth (paid marketing) but also for Long Term Growth (Organic Marketing). Once they achieve Long Term Growth, Their Website is the first in google with no investment required in paid ads. They continue maintaining it by recycling the SEO Stages mentioned above.

Maximize Your Reach with Dynamic Social Media Marketing

Social Media platforms use social media marketing as the powerful medium to grow their product’s maximum reach or branding. Social Media allows creating and sharing branding and product related content on social media platforms like Facebook, Instagram and LinkedIn etc. With an effective social media marketing strategy, one can leverage social media, reach wider audience and drive profitability.

Factors that contribute to a successful social media marketing strategy

Goal Orientation: Social media marketing efforts tend to be successful when they are clear, specific and target oriented.

Defining Target Audience: A successful Social Media Marketing Campaign depends on how well the targeted audience receive and respond. Audience size depends on demographics, interests and behavior of social media users.

Content Plan: In order to touch heights of social media presence, relevance, accuracy and authenticity in content are powerful indicators. Write not for the sake of writing but for engaging users with content types like brochures, infographics, reels and blogs.

Engagement: Engaging with your audience is a key part of social media marketing. This might include responding to comments and messages, as well as actively seeking out opportunities to interact with your followers.

Analytics and measurement: Tracking and analyzing your social media marketing efforts is important for understanding what works and what doesn’t, and for making data-driven decisions about your strategy.

Social Media Marketing Plan: Branding and targeted reach is not a day’s work. It is a continuous and dynamic approach. Building your online presence involves two factors includes:

1. Social Media Calendar Plan
2. Social Media Advertising Plan

Social Media Marketing Cost: Costs incurred in social media marketing depends on the following entities:

1. Business Size and Scalability
2. Organic Campaigns/ Paid Campaigns
3. Target Audience
4. No of Campaigns
5. Demographics
6. Targeted devices for campaigning
7. Competitors
8. Ad Copies and Ad Content
9. Organic Content Design
10. Monitoring and Optimization of campaign

Overall, a successful social media marketing strategy requires a combination of clear goals, targeted audience, relevant content, consistent branding, engagement, analytics and measurement, and adaptability.

GTCSYS is now a Designrush featured social media marketing agency!!!!!!

We are on cloud nine to announce that our company, GTCSYS, has been featured on Designrush’s list of top 30 social media marketing agencies. We feel honored to be one of the best social media marketing companies in the list. Our social media marketing strategies and our creative work has resulted us on where we are today. We feel more responsible in commitment and quality services for such encouraging recognition from Designrush’s team.