What are the potential applications of AI in the field of customer relationship management (CRM)?
AI has several potential applications in the field of customer relationship management (CRM). It can automate data entry and management, improve customer interactions with chatbots, enhance lead scoring and prediction, enable personalized marketing campaigns, and provide valuable insights for decision-making. AI can also analyze customer sentiment, assist in fraud detection, and optimize sales forecasting. These applications enhance efficiency, increase customer satisfaction, and drive business growth.
January 30, 2024