What is the impact of voice search on SEO?
Voice search has significantly impacted SEO by changing the way search queries are performed. With the rise of smart speakers and virtual assistants, users are shifting from typed searches to voice-based queries. This shift has led to changes in SEO strategies to optimize for voice search. Keywords and content need to be adapted to match the conversational language used in voice queries. Also, featured snippets and structured data play a crucial role in voice search results. Additionally, voice search tends to extract information from trusted sources, highlighting the importance of authority and credibility in SEO.
November 9, 2023