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bounce rate

Bounce rate is the percentage of website visitors who leave a site after viewing only one page. A high bounce rate can indicate that users are not finding what they are looking for or that the site is not engaging.

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What is the impact of user engagement metrics on SEO rankings?

User engagement metrics have a significant impact on SEO rankings. Search engines consider user engagement as a crucial factor in determining the quality and relevance of a website’s content. Metrics like bounce rate, time on page, page views, and social shares provide insights into how users interact with a website. These metrics indicate if the content is valuable, engaging, and meets the user’s intent. High user engagement signals to search engines that the website is providing a positive user experience and should be ranked higher in search results.

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November 9, 2023

What is the impact of bounce rate on SEO rankings?

Bounce rate is a crucial metric that impacts SEO rankings. It refers to the percentage of website visitors who leave a page without taking any action or visiting other pages. High bounce rates can have negative consequences on SEO rankings because search engines interpret it as a sign of poor user experience and irrelevant content. A high bounce rate indicates that visitors are not finding what they expected or are unsatisfied with the page. This can lead to lower rankings because search engines prioritize user engagement and satisfaction. Therefore, it is important to reduce bounce rates by improving page load speed, optimizing content relevance, enhancing user experience, and providing clear calls-to-action.

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November 9, 2023