Cloud computing plays a crucial role in handling and analyzing big data due to its scalability, cost-effectiveness, and accessibility. By leveraging the cloud, businesses can efficiently store, process, and analyze massive amounts of data without the need for upfront infrastructure investments. The cloud provides the necessary computing power, storage capacity, and distributed architecture to handle big data workloads effectively. It also offers flexible scalability, allowing organizations to scale their resources up or down based on actual needs. Cloud computing can enhance big data analytics by providing access to various data processing and analysis tools, machine learning capabilities, and real-time data processing. With the cloud, businesses can leverage data-driven insights to make informed decisions, enhance operations, and drive innovation.