Can a custom web application be integrated with existing CRM systems?
Yes, a custom web application can be integrated with existing CRM systems. This integration allows businesses to streamline their processes, improve efficiency, and enhance customer relationship management. By integrating a custom web application with an existing CRM system, businesses can centralize their data, automate tasks, and provide a seamless user experience. From technical perspective, integration can be achieved through API (Application Programming Interface) integration, which allows the custom web application to communicate and interact with the CRM system. APIs provide a set of protocols and tools for building software applications, enabling data exchange and functionality between different systems. With proper API documentation and development expertise, a custom web application can be successfully integrated with an existing CRM system.