custom event tracking

Custom event tracking involves creating specific methods to monitor and record user interactions or activities within an application. It provides insights into user behavior tailored to business goals.

How can I track and analyze user behavior and engagement in my web application?

To track and analyze user behavior and engagement in your web application, you can use various tools and techniques. One popular method is using **Google Analytics**, which provides detailed insights on user behavior, such as page views, session duration, and bounce rate. Additionally, you can implement **event tracking** to monitor specific user actions, such as clicks on buttons or form submissions. **Heatmap tools** like **Crazy Egg** or **Hotjar** allow you to visualize user interactions on your website. Another option is to set up **custom event tracking** using JavaScript code to capture and analyze specific events within your web application. These methods will provide valuable data to optimize your website and improve user experience.

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