customer acquisition cost

Customer acquisition cost (CAC) is the expense associated with acquiring a new customer. It includes marketing, sales, and other costs incurred to attract and convert prospects into paying customers.

What are the key metrics I should track to measure the success of my campaigns?

To measure the success of your campaigns, there are several key metrics that you should track. These include conversion rate,…

12 months ago

What are the key metrics and KPIs that can be tracked using CRM software?

CRM software allows businesses to track various key metrics and KPIs to measure performance and make data-driven decisions. Some of…

12 months ago