customer demographics

Customer demographics are statistical data about customers, including age, gender, income, and location. This information helps businesses understand their customer base and tailor marketing strategies.

Can CRM software provide insights into customer demographics and preferences?

Yes, CRM software can provide valuable insights into customer demographics and preferences. By collecting and analyzing customer data, CRM systems can help businesses understand their customers better and tailor their offerings to meet their needs. This includes gathering information on customer demographics such as age, gender, location, and profession, as well as their preferences, purchase history, and interactions with the company.

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