What are the key metrics I should track to measure the success of my campaigns?
To measure the success of your campaigns, there are several key metrics that you should track. These include conversion rate, click-through rate (CTR), return on investment (ROI), customer acquisition cost (CAC), and customer lifetime value (CLTV). Conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase. CTR tracks the percentage of users who click on a specific link or ad. ROI helps determine the profitability of your campaigns by comparing the cost of the campaign to the revenue generated. CAC calculates how much it costs to acquire a new customer, while CLTV estimates the revenue an average customer will generate over their lifetime. By monitoring these metrics, you can gain valuable insights into the effectiveness of your campaigns.