What are the applications of NLP in sentiment analysis of customer reviews on e-commerce platforms?
Natural Language Processing (NLP) plays a crucial role in sentiment analysis of customer reviews on e-commerce platforms by extracting insights, identifying sentiment polarity, and understanding customer feedback. NLP algorithms analyze text data, detect sentiment patterns, and categorize reviews as positive, negative, or neutral. This helps e-commerce businesses understand customer sentiments, improve products/services, and make data-driven decisions based on customer feedback.