A custom web application can greatly help in data management and analysis. It allows businesses to organize, store, and retrieve data efficiently, while also providing powerful analysis and reporting capabilities. With a custom web application, businesses can optimize their data management processes and gain valuable insights from their data. This can lead to improved decision-making, better control over operations, and increased productivity. The flexibility and scalability of a custom web application also allow businesses to adapt and expand their data management and analysis capabilities as their needs evolve. Overall, a custom web application is a powerful tool for managing and analyzing data effectively.