Our approach to continuous integration and deployment involves automating the process of merging code changes, building and testing the software, and deploying it to the production environment. This helps us to identify and fix any issues early on, achieve faster release cycles, and ensure the quality and stability of our software. We utilize various tools such as Jenkins, Travis CI, and GitHub Actions to implement continuous integration and deployment. By following a Gitflow workflow, we can effectively manage feature branches, releases, and hotfixes. Additionally, containerization technologies like Docker enable us to create consistent environments across development, testing, and production. Continuous monitoring and logging help us gain insights into the software’s performance and troubleshoot any issues that may arise.