What are some effective ways to reduce friction and enhance the user experience during checkout processes?
To reduce friction and enhance the user experience during checkout, it is important to streamline the process, optimize performance, simplify forms, offer guest checkout, provide multiple payment options, implement auto-fill and address verification, display progress indicators, and offer support and reassurance. By following these practices, you can create a seamless checkout process that encourages users to complete their purchases.
November 9, 2023