What are the key metrics and KPIs that can be tracked using CRM software?
CRM software allows businesses to track various key metrics and KPIs to measure performance and make data-driven decisions. Some of the key metrics and KPIs that can be tracked using CRM software include customer acquisition cost (CAC), customer lifetime value (CLV), conversion rate, pipeline value, customer satisfaction (CSAT), and sales activities. These metrics provide insight into the effectiveness of marketing and sales efforts, customer engagement, and overall business performance. By tracking these metrics, businesses can identify areas for improvement, optimize their processes, and enhance customer relationships.
November 9, 2023