Should I focus on email drip campaigns or one-time newsletters for better engagement?
To achieve better engagement, it is recommended to focus on email drip campaigns rather than one-time newsletters. Email drip campaigns involve sending a series of targeted and personalized emails to subscribers over a period of time, whereas one-time newsletters are standalone emails sent to a larger audience. Drip campaigns outperform newsletters by leveraging automation, personalization, and segmentation. They allow you to nurture leads, build relationships, and guide customers through the sales funnel. Drip campaigns also enable you to optimize your messaging based on recipient behavior and preferences.
November 9, 2023