Should I focus on getting more traffic or improving conversion rates?
It is important to strike a balance between getting more traffic and improving conversion rates. While traffic is crucial to generate leads and potential customers, improving conversion rates ensures that a higher percentage of your website visitors take desired actions. Ultimately, the goal is to attract relevant traffic and optimize the website to convert as many visitors as possible into customers. By combining strategies for increasing traffic and improving conversion rates, you can achieve sustainable growth for your software development company.