How does user experience (UX) impact SEO?
User experience (UX) plays a crucial role in SEO as it directly affects important ranking factors such as bounce rate, time on site, and page speed. When users have a positive experience on a website, they are more likely to stay longer, engage with the content, and share it with others. This leads to lower bounce rates and higher time on site, which search engines interpret as signals of high-quality and relevant content. Additionally, a well-designed and user-friendly website tends to have better page speed performance, which is an important ranking factor. Therefore, investing in UX optimization can significantly improve your website’s search engine visibility and organic traffic.
November 9, 2023