Artificial Intelligence (AI) plays a crucial role in providing personalized recommendations and suggestions by analyzing vast amounts of data and understanding user preferences. It uses algorithms to process information and identify patterns to make accurate predictions. AI applications in recommendation systems can benefit e-commerce, streaming platforms, social media, and more. By leveraging AI, companies can offer personalized product recommendations, tailored content suggestions, and targeted advertising. This enhances the user experience, increases customer satisfaction, and boosts sales. AI algorithms, such as collaborative filtering, content-based filtering, and hybrid filtering, are used to generate recommendations based on user behavior, past purchases, demographics, and similarities with other users. Overall, AI enables companies to deliver highly relevant and personalized recommendations to users, improving engagement and driving business growth.