remarketing strategy

A remarketing strategy involves planning and executing campaigns to re-engage users who have previously shown interest in a product or service. It uses targeted ads to encourage conversions and increase customer retention.

Should I invest in remarketing through display ads or email marketing?

The decision between investing in remarketing through display ads or email marketing depends on your specific goals and target audience. Display ads can help increase brand exposure and reach a larger audience, while email marketing allows for more personalized and targeted communication. Display ads are effective for reaching new potential customers, while email marketing is ideal for engaging with existing customers or leads. It’s best to use both strategies in combination to maximize your results and cater to different segments of your audience.

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