What is customer relationship management (CRM) and why is it important?
Customer relationship management (CRM) is a system that helps businesses manage their relationships and interactions with customers. It helps companies stay connected to customers, streamline processes, and improve profitability. CRM software centralizes customer data and makes it accessible to different departments, enabling better communication and collaboration. It allows businesses to understand their customers’ needs and preferences, tailor their marketing efforts, and provide personalized customer service. CRM is important because it helps businesses build strong and lasting relationships with customers, increase customer retention, and drive sales growth. It also helps businesses improve customer satisfaction, enhance productivity, and make data-driven decisions.