Website design plays a crucial role in search engine optimization (SEO) as it directly impacts the user experience and website performance. A well-designed website with a clean and intuitive interface, optimized navigation, fast loading speed, mobile responsiveness, and relevant content can improve SEO rankings and attract more organic traffic. On the other hand, a poorly designed website with complex navigation, slow loading times, and non-responsive layouts can negatively affect SEO. Additionally, elements like meta tags, headings, image optimization, and schema markup, which are part of website design, contribute to better search engine visibility and higher rankings.