schema.org

Schema.org is a collaborative project that provides a standardized vocabulary for structured data on the web. It helps search engines understand and display rich information about web pages in search results.

What is the impact of structured data on SEO?

Structured data has a significant impact on SEO by providing search engines with more context and understanding about the content on a website. It helps search engines better interpret and display relevant information in search results, leading to improved visibility, click-through rates, and user engagement. Structured data enables the creation of rich snippets, which can enhance the appearance and relevance of search results. It also contributes to improved mobile and voice search experiences. Implementing structured data requires technical knowledge and adherence to schema.org standards. By leveraging structured data, websites can gain a competitive advantage in search engine rankings and attract more targeted organic traffic.

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