What is local SEO and why is it important for businesses?
Local SEO refers to the process of optimizing a website or online presence in order to attract more local customers to a business. It focuses on improving search engine rankings for local searches and increasing visibility in local online directories and maps. Local SEO is important for businesses because it helps them connect with potential customers in their immediate area, increase online visibility and credibility, and drive more qualified traffic to their website or physical location. By targeting local keywords and optimizing their online listings, businesses can effectively reach their local audience and stand out from competitors.