time on page

User engagement metrics have a significant impact on SEO rankings. Search engines consider user engagement as a crucial factor in determining the quality and relevance of a website’s content. Metrics like bounce rate, time on page, page views, and social shares provide insights into how users interact with a website. These metrics indicate if the content is valuable, engaging, and meets the user’s intent. High user engagement signals to search engines that the website is providing a positive user experience and should be ranked higher in search results.