trust and credibility

Site security has a positive impact on SEO rankings. With the adoption of HTTPS, which stands for Hypertext Transfer Protocol Secure, websites can offer a secure connection to visitors. Google considers site security as a ranking factor, rewarding websites that prioritize user safety. HTTPS ensures data integrity, confidentiality, and authentication, making it a crucial ranking signal. It enhances the trustworthiness and credibility of a website, which ultimately leads to better rankings in search engine result pages (SERPs). The impact of HTTPS on SEO rankings is significant, and it is highly recommended to migrate to HTTPS for improved visibility and better user experience.