What are the potential risks associated with CRM implementation?
Implementing a CRM system comes with potential risks that businesses need to be aware of. These risks include data security breaches, system integration challenges, user adoption challenges, and unrealistic expectations. Data security breaches can occur if proper measures are not taken to protect customer data. System integration challenges can arise when trying to connect the CRM system with existing systems in the company. User adoption challenges may arise if employees are resistant to change or if proper training is not provided. Finally, unrealistic expectations can lead to disappointment if the CRM system does not deliver the expected results.
November 9, 2023