video content optimization

Yes, SEO techniques can definitely be used to optimize video content. Video SEO or VSEO is a process of optimizing videos to rank higher in search engine results pages (SERPs) and attract more organic traffic. Just like regular SEO, video SEO focuses on factors such as relevance, keywords, meta tags, engagement metrics, and backlinks to improve visibility and reach for videos. However, there are some specific techniques and considerations when it comes to video SEO that differentiate it from regular web page SEO.