How does website speed impact SEO?
Website speed plays a crucial role in determining SEO rankings. Google has stated that site speed is one of the important factors in their search algorithm. A faster website provides a better user experience, which leads to higher user engagement, longer site visits, and lower bounce rates. Additionally, a slow website can negatively impact crawling and indexing, resulting in poor search engine visibility. Slow loading time can also affect mobile SEO, as mobile users expect fast performance. To improve website speed for better SEO, optimize images, minify code, enable caching, and use a content delivery network (CDN).