website traffic

Search engine ranking has a significant impact on website traffic. When a website ranks higher in search engine results, it is more likely to receive organic traffic from users. Studies have shown that the majority of users click on the top results of a search query, often ignoring the lower-ranking pages. This means that websites with higher rankings have a higher chance of attracting visitors. Additionally, a higher search engine ranking can also lead to improved credibility and visibility for a website, resulting in more traffic.