What is the impact of bounce rate on SEO rankings?
Bounce rate is a crucial metric that impacts SEO rankings. It refers to the percentage of website visitors who leave a page without taking any action or visiting other pages. High bounce rates can have negative consequences on SEO rankings because search engines interpret it as a sign of poor user experience and irrelevant content. A high bounce rate indicates that visitors are not finding what they expected or are unsatisfied with the page. This can lead to lower rankings because search engines prioritize user engagement and satisfaction. Therefore, it is important to reduce bounce rates by improving page load speed, optimizing content relevance, enhancing user experience, and providing clear calls-to-action.
November 9, 2023