A broad term that encompasses the delivery of intangible actions, assistance, or activities provided to meet the needs, desires, or expectations of individuals or organizations. Services can range from customer support and professional consulting to hospitality, healthcare, and education. Unlike physical goods, services are often experienced rather than possessed. They are an integral part of the economy, contributing significantly to sectors such as healthcare, finance, tourism, and technology. Quality service delivery is essential for customer satisfaction, loyalty, and the success of service-oriented businesses.
