Understanding customer churn is key to ensuring your SaaS product meets customer needs.
To determine what factors are contributing to customer churn, consider gathering feedback from customers via feature requests and interviews. This will allow you to gain insight into why they decided to leave, enabling you to make changes that can help reduce the rate of churn.
Additionally, regular surveys can provide a more holistic view of customer satisfaction with your product.
By taking these steps, you’ll be better equipped to understand and address the issues driving customers away.
