When analyzing search engine performance for your domain, there are several steps you can take:
- Monitor organic traffic to track the number of visitors coming to your site from search engines.
- Check keyword rankings to see where your site ranks for important search terms.
- Analyze click-through rates to evaluate how well your titles and meta descriptions are attracting clicks.
- Review conversion rates to measure the effectiveness of your website in converting visitors into customers.
Tools like Google Analytics can provide detailed reports on your website’s performance, including traffic sources, user behavior, and conversion tracking. Google Search Console can help you monitor your site’s presence in Google’s search results and identify any issues that may be impacting your performance. SEMrush and Moz offer competitive analysis tools to compare your site against competitors and identify opportunities for improvement.