How will Generative AI change the future of work?

Generative AI is set to reshape the landscape of work by transforming the roles of employees and the nature of tasks. As AI becomes proficient at automating content creation, individuals in content-related roles may shift from traditional content creation to content editing and curation. This transition will require individuals to develop skills in assessing and refining AI-generated content for accuracy, coherence, and alignment with brand identity. Additionally, the integration of Generative AI into applications will lead to a shift in user experience, as applications become conversational and proactive. Workers will interact with AI-powered tools that assist in tasks, provide suggestions, and offer insights, revolutionizing how work is accomplished and decisions are made.