Long-tail keywords are longer, more specific phrases that users are likely to type into search engines when they are closer to the purchasing stage. These keywords typically have lower search volume but higher conversion rates because they target a niche audience looking for specific information or products.
By incorporating long-tail keywords into your SEO strategy, you can:
- Target a more specific audience
- Rank higher in search engine results pages
- Attract traffic that is more likely to convert into leads or customers
Additionally, long-tail keywords are less competitive and easier to rank for, making them a cost-effective way to improve your website’s visibility and drive targeted traffic.
