Tracking user behaviour is essential in order to strategize ways of reducing churn. Alliteration aside, it’s crucial for businesses to personalize their onboarding process and use proactive outreach methods as a way of understanding customer needs and wants.
Doing this not only shows that you value your customers but also allows you to better tailor communication strategies and product offerings that address the individual needs of each customer. It’s important for companies to recognize when users are at risk of leaving so they can take swift action before it’s too late.
Additionally, utilizing tracking tools such as AI/machine learning or analytics software will provide insights into customer usage patterns which teams can then use to further customize product offering and enhance engagement with potential buyers.
