SEO stands for Search Engine Optimization. It is the practice of improving a website's visibility and ranking in search engine results pages (SERPs). A well-executed SEO strategy helps to drive organic, or unpaid, traffic to a website, resulting in increased visibility, brand awareness, and potential customers. By optimizing various aspects of a website such as content, keywords, website structure, and backlinks, SEO aims to make a website more attractive to search engines and increase its chances of ranking higher in relevant searches.

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What is SEO?

SEO, or Search Engine Optimization, is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). When users search for specific keywords or phrases related to a website’s content, search engines like Google, Bing, and Yahoo display a list of relevant web pages. The goal of SEO is to make sure that a website appears as high as possible in the organic search results, increasing its visibility and driving more traffic to the site.

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