What is SEO?

SEO, or Search Engine Optimization, is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). When users search for specific keywords or phrases related to a website’s content, search engines like Google, Bing, and Yahoo display a list of relevant web pages. The goal of SEO is to make sure that a website appears as high as possible in the organic search results, increasing its visibility and driving more traffic to the site.