Here is an overview of digital marketing pricing:
- Hourly rate – Well, It Depends on the size and experience of the agency
- Monthly retainer fee – This type of arrangement often includes a specific number of hours spent working on campaigns each month as well as additional services such as analytics and reporting. The monthly fee ranges depend on scope of work required.
- Project-based fees – These fees are usually based on the complexity and length of time needed to complete tasks like website design or content creation
- Performance-based fees – Many agencies offer performance-based payment options, where you only pay when certain predetermined goals are met. These types of arrangements typically require more oversight than other pricing models but also help ensure that marketers remain accountable for results delivered to clients.
Additionally, it’s important to look beyond numbers when selecting a digital marketing partner; make sure you find someone who understands your company’s unique needs and can provide tailored strategies that drive growth in key areas such as customer acquisition, leads generation, brand awareness and engagement etc..
