Measuring customer churn is an essential part of any SaaS business, and one of the best ways to do this is through data mining.
By segmenting customers into different groups, it’s possible to identify patterns in user behaviour which can inform decisions about how to reduce churn.
Data mining also allows you to gain insights from past experiences that can help your company improve its strategies for reducing customer attrition over time.
It’s important to remember that every customer journey is unique, so combining data mining with other techniques such as surveys or interviews can provide a more holistic approach when looking at customer churn.