Website Redesigning is one the Important Factors that improve Lead Conversion. After Years of Business Dwelling, you may experience sudden decline in Website Visitors and decrease in Conversion Rate. Get yourself educated with the Five important reasons behind your website’s reduced Performance.
1
NOT A Mobile Friendly Site compliant to AODA Rules:
53% of all internet traffic originated from mobile devices.
Be Sure that your website is developed using AMP Pages with the help of a professional developer. There are rules from AODA which should be considered while developing. Some important rules are
- Any public communication on your website, including videos, PDFs, and apps, must be accessible to people
with disabilities when requested and with no added cost. - This includes e-commerce websites and online shopping. Your website must be understandable and easy to
navigate by customers. - All web page content must be keyboard accessible
- All links, menus, and titles must be self-explanatory and have explicit purposes for users.
- All text must have the option to be enlarged for easy readability.
2
Slow Website with Poor Hosting Provider
A Google Page Speed score of 90 or above is considered good. Fifty to 90 is a score that needs improvement,
and below 50 is considered to be poor.
Slow website is due to
- Poorly Written Code
Outdated Coding Methods or heavily written codes while developing web pages lower the website speed. - Complex Navigation
If you build very difficult menus and submenus, It will be confusing for user to reach the exact page he wants
on your website
- Poor Core Web Vitals
Google Search Console shows Core Web Vitals. Core Web Vitals are the indicators of how users experience browsing your website. Core Web Vitals are based on three indicators namely Largest Contentful Paint, First Input Delay and Cumulative Layout Shift
Poor Largest Contentful Paint : Poor Largest Contentful Paint reflects that the largest data with images of your website are taking more time to load and show it to the user
Poor First Input Delay : Poor First Input Delay reflects the time that user needs to wait after he does some action (clicking a button or any other slide etc.) on page of a website
Poor Cumulative Shift Layout : Poor Cumulative Shift Layout creates unexpected Image Resizing, Button Flickering which creates discomfort to user
3
Poor User Experience increases bounce rate
The moment user enters your website, he needs to feel comfortable with high quality content and interactive images and slides that elevate the interest in the detailing. Low quality Content and images make user quit the page very fast.
4
Poor Brand restructuring or enhancement
With dynamic changes in user interest, the websites should change and their strategies to build brand presence should change
The dynamics of good website reflect Flexible adoption of new changes and Brand Restructuration
(Image showing an older version of website where user shows dull expression and image showing newer version
with new branding logo and product designs where user shows active expression)
5
Heavy Broken Links and Toxic Backlinks
Heavy Toxicity in backlinks may direct Google to consider you as a spammy website. Unqualified experts who do Backlink Bulk Buying for your website may cause your website spammy.
How should I redesign my website to stop Spammy Backlinks:
- Consider a new SEO Optimized Website Theme and Implement it on your website with new suffixes in
URLs. The important disadvantage to note is you will lose your backlinks to previous webpage URLs.
Check any broken links which display error loading message. More Broken Links lead to User’s Exiting in very quick time (Bounce Rate)
