What is SEO?
SEO stands for Search Engine Optimization. It is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). A well-executed SEO strategy helps to drive organic, or unpaid, traffic to a website, resulting in increased visibility, brand awareness, and potential customers. By optimizing various aspects of a website such as content, keywords, website structure, and backlinks, SEO aims to make a website more attractive to search engines and increase its chances of ranking higher in relevant searches.