Unlocking the Potential of Offshore Development Centers

An Offshore Development Centre (ODC) is a service delivery centre located in a different country than the customer. It takes advantage of the lower labour costs and other benefits present in the destination country to deliver cost-effective software development and maintenance services to its customers. An ODC is typically a part of a larger software development organization. It can be a separate legal entity, a division of an existing organization, or a joint venture between two or more companies. The ODC offers a wide range of services, including application development, software testing, quality assurance, data migration, system integration, and technical support. ODCs are usually set up to provide services to customers in a particular geographic region, such as Europe, North America, Latin America, or Asia Pacific.

Definition of Offshore Development Centre

An Offshore Development Centre (ODC) is a facility established by an organization to facilitate the development of software outside of their country of origin. These centres typically employ software engineers and other IT professionals from other countries to provide cost-effective and high-quality services. ODCs allow companies to maximize their global resources, as well as take advantage of the local talent pool and other economic benefits.

History of Offshore Development Centres

The concept of offshore development centres (ODCs) was first developed in the late 1990s as a way for companies to outsource some of their software development tasks to other countries with lower labour costs. Companies such as Microsoft, IBM, and Oracle began setting up ODCs in India and other parts of Asia. These centres allowed companies to take advantage of the lower costs of labour and the availability of skilled software engineers in these countries.

In the 2000s, the concept of ODCs expanded to include other countries such as China and the Philippines. These countries offered even lower labour costs, as well as an increasingly skilled workforce. This trend has continued, with ODCs now being established in many countries around the world.

The prevalence of ODCs has allowed companies to significantly reduce costs while still maintaining high levels of quality. This has allowed them to remain competitive in the global market, while taking advantage of the lower labour costs available in other countries.

Importance of ODCs in Today’s Business World

Offshore development centres (ODCs) are becoming increasingly important in the business world today. They allow companies to access specialized skills and resources that they may not be able to find locally. They also provide an opportunity to scale quickly and cost-effectively by leveraging the lower costs of doing business in countries with lower labour costs. Additionally, ODCs allow companies to access a wide range of expertise and specialized knowledge, as well as a global network of contacts. This can help companies to stay ahead of the competition and capitalize on new opportunities. Finally, ODCs can provide companies with access to the latest technologies and processes, allowing them to remain competitive in a quickly changing business landscape.

Benefits of Offshore Development Centres

Cost Savings:
Offshore development centres offer substantial cost savings due to lower labour costs, reduced infrastructure and equipment costs, and the ability to access a wider talent pool.

Labour Cost:
Offshore development centres can provide teams of experienced employees at a lower cost than domestic labour costs. This can reduce the cost of salaries, benefits, and other overhead costs.

Infrastructure Cost:
Infrastructure costs can be significantly reduced by utilising offshore development centres. This includes costs associated with hiring and maintaining IT infrastructure, utilities, and other overhead costs.

Equipment Cost:
Offshore development centres can provide access to equipment, software, and other resources needed for development activities at a much lower cost than domestic labour costs.

Skilled Workforce:
Offshore development centres provide access to highly-skilled and experienced personnel that can provide quality work in a shorter timeframe. This can help to reduce costs and increase productivity.

Talent Pool:

Offshore development centres can provide access to a wider talent pool than what is available domestically. This can help to ensure that the right talent is available when needed.

Education and Training:

Offshore development centres can provide access to on-site training and education opportunities that can help to improve the skills of the workforce. This can provide a long-term benefit to the company.

Experience and Expertise:

Offshore development centres can provide access to experienced personnel that have the expertise needed to develop quality products. This can help to reduce the overall cost of development and improve the quality of the finished product.

Flexibility:

Offshore development centres offer a great deal of flexibility in terms of staffing and location. This can help to ensure that the right personnel are in the right place at the right time.

Customization:

Offshore development centres can provide access to customised solutions that are tailored to the specific needs of the company. This can help to reduce costs and improve the overall quality of the finished product.

Scalability:

Offshore development centres offer the ability to scale up or down as needed. This can help to ensure that the right resources are available when needed.

Adaptability:

Offshore development centres can provide the ability to quickly adapt to changing market conditions and customer needs. This can help to ensure that the product is delivered on time and is of the highest quality.

Introduction to Offshore Development Centre Models

An Offshore Development Centre (ODC) model is a type of business model that involves a company outsourcing its software development and/or maintenance and support activities to an external service provider located in another country. The model is used to reduce development costs and to gain access to a larger pool of IT talent. It is also used to gain access to new markets and to benefit from the different tax, legal, and economic environments of the target country. ODCs are typically set up as dedicated, self-contained teams that are managed by the service provider. They are typically staffed with a combination of local and remote resources, and often include a dedicated onsite presence in the target country.

Types of Offshore Development Centre Models

A. Build-Operate-Transfer (BOT) ODC Model:

The Build-Operate-Transfer (BOT) ODC Model is an outsourcing approach that is used to transfer the ownership of a dedicated offshore development centre (ODC) from an outsourcing vendor to the client organization. In this model, an outsourcing vendor builds the ODC, operates it for a predetermined period of time and then transfers the ownership to the client. This model is used to reduce the cost of ownership for the client, as the vendor handles all the upfront costs associated with setting up the ODC and the client only needs to pay for the services provided. The BOT ODC model also allows for greater control and flexibility for the client, as they can customize the ODC according to their specific needs and requirements.

Pros of Build-Operate-Transfer (BOT) ODC Model:

1. Cost savings:
BOT ODCs provide cost savings by allowing companies to outsource their IT operations to third-party providers. This reduces the need to invest in hardware and software, manpower, and other operational costs.

2. Efficiency:
BOT ODCs provide efficient IT services by leveraging the expertise and resources of an experienced provider. This increases operational efficiency and ensures that tasks are completed in a timely manner.

3. Risk mitigation:
BOT ODCs allow companies to manage risk by transferring the risk of IT operations to a third-party provider. This allows companies to focus on their core business functions without the worry of IT-related risks.

4. Flexibility:
BOT ODCs provide flexibility by allowing companies to customize their IT operations according to their specific needs. This provides greater control over the IT process and allows companies to quickly respond to changes in the market.

Cons of Build-Operate-Transfer (BOT) ODC Model:

1. High Initial Capital Investment:
The initial capital investment required to set up the offshore delivery centre can be quite substantial and may not be feasible for all companies.

2. Legal and Regulatory Risks:
There are a number of legal and regulatory risks associated with the BOT model, including the risk of data privacy and security issues.

3. Difficult to Terminate:
It can be difficult to terminate a BOT contract if the service provider is not meeting expectations or the company decides to end the arrangement. This can be costly and requires the company to negotiate the terms of the termination.

4. Risk of Over-Dependency:
While the BOT model can provide access to the technical skills and resources of the service provider, it also carries the risk of a company becoming overly reliant on the service provider, which can have a negative impact on the business.

B. Joint Venture Model

ODC (Offshore Development Centre) Joint Venture Model is a form of virtual collaboration between two or more parties wherein the parties agree to share resources, expertise and profits to undertake a specific project. The joint venture partners usually have complementary skills and resources that can be leveraged to achieve the desired results. The partners bring their respective strengths and resources to the project, thus increasing the chances of success. The ODC Joint Venture Model enables companies to reduce costs while increasing efficiency and productivity, as well as access to a larger talent pool.

Pros of Joint Venture Model in ODC:

1. Cost Savings:
One of the most attractive benefits of setting up an ODC is the cost savings associated with outsourcing. By taking advantage of the economies of scale and leveraging existing resources, a joint venture can help to reduce overhead costs and drive down operational expenses.

2. Access to Expertise:
Joint ventures provide access to expertise and skills that may not be available within the organization. By working with an experienced partner, organizations can benefit from the knowledge and expertise of the partner in areas such as project management, technology, and operations.

3. Increased Flexibility:
An ODC also provides increased flexibility as it can be adapted and scaled according to the changing needs of the organization. This allows organizations to quickly and easily adjust to changes in their industry or customer base without having to invest large amounts of time and money.

4. Risk Management:
By sharing the risks associated with a project among multiple partners, organizations can ensure that any potential losses are spread out and minimized. This can help to protect the organization from financial losses and other risks associated with running a business.

Cons of Joint Venture Model in ODC :

1. Loss of control:
When forming a joint venture, both partners usually relinquish some control of the project to the other partner, which can be difficult for some companies.

2. Conflict of interest:
Since each partner has its own agenda, it can be difficult to reach agreement on all matters. They may have different goals and objectives which can lead to conflicts.

3. Different cultures:
When two companies from different cultures come together to form a joint venture, it can be difficult to overcome the cultural differences. This can lead to misunderstandings and disagreements.

4. Risk of failure:
There is always a risk that the joint venture will fail, which could result in losses for both partners.

5. Lack of flexibility:
Joint ventures are often quite rigid and inflexible, which can make it difficult to adapt to changing market conditions.

C. Captive Offshore Development Centre Model

The Captive Offshore Development Centre (CODC) model is a business model used to outsource software development projects to offshore locations. This model allows companies to benefit from the lower costs associated with offshore development while keeping control of the project and the development process in-house. With the CODC model, the company creates a development team in an offshore location and keeps control of the project, while still taking advantage of the cost savings associated with offshoring. This model is often used by companies that need a high level of control over their software development process, but also want to take advantage of the lower costs associated with offshore development.

Captive Offshore Development Centre (CODC) Model vs Build-Operate-Transfer (BOT) Model in table style

Captive Offshore Development Centre (CODC) Model.

Captive Offshore Development Centre (CODC) Model.

The CODC model involves setting up a dedicated offshore development centre for the purpose of managing and developing a project.

The BOT model involves the transfer of ownership of a project from the client to a third-party vendor who then manages and develops the project.The client has full control over the development process, including the resources and the timelines.The vendor has full control over the development process, including the resources and the timelines.The client has direct access to the offshore development team.The client has limited access to the offshore development team. The development team is employed by the client, and the client is responsible for their management.The development team is employed by the vendor, and the vendor is responsible for their management.The development team is employed by the vendor, and the vendor is responsible for their management.The vendor is in charge of the risks associated with the project.

Pros of Captive Offshore Development Centre Model:

Control and adaptability:
By owning and managing the offshore development centre, the parent firm can take charge of the development process, assign teams, and manage timelines with more control and flexibility.

IP safety:
The parent company stays in full control of its Intellectual Property and confidential information, which is essential for companies in sectors such as software engineering, IT, and manufacturing.

Devoted squad:
The CODC model permits the parent company to create a devoted group of knowledgeable professionals who are dedicated to its projects. This guarantees superior output and faster project completion.

Cost benefits:
Even though setting up a CODC requires an initial investment, it can result in substantial cost savings in the long run. The company can avoid vendor fees, and lower operational costs, such as infrastructure, HR, and administrative costs.

Access to a skilled workforce:
The CODC model allows the company to access the proficient workforce in the offshore area. This is advantageous for companies that need specialized skills or experience a scarcity of talent in their home country.

Cultural alignment:
A CODC gives the parent firm a chance to form a culturally aligned team that comprehends the company’s values, objectives, and procedures. This leads to better communication, collaboration, and teamwork.

Better risk management:
The CODC model allows the parent company to have greater control over the development process, ensuring that the project is finished in time and within financial plan. This lessens the dangers related with outsourcing to a third-party vendor..

Cons of Captive Offshore Development Centre Model:

High initial investment:
Setting up a CODC requires a significant initial investment, including infrastructure, technology, and HR costs. This can be a barrier for small and medium-sized enterprises.

Operational costs:
The CODC model requires ongoing operational costs, such as HR, administrative, and infrastructure expenses. These costs can add up and may be higher than outsourcing to a third-party vendor.

Complex legal and regulatory compliance:
Establishing a CODC in a foreign country can be complicated due to legal and regulatory compliance. The parent company must comply with local laws and regulations, which may vary depending on the offshore location.

Recruitment and retention:
Recruitment and retention of skilled professionals can be challenging in some offshore locations. The parent company may face competition from other companies that offer higher salaries and better working conditions.

Lack of vendor diversity:
The CODC model limits the parent company’s vendor diversity, as it relies on its own offshore development centre for all its projects. This can limit the company’s access to specialized skills and expertise.

Political and economic risks:
Establishing a CODC in a foreign country exposes the parent company to political and economic risks, such as changes in government policies, currency fluctuations, and economic instability.

D. Hybrid Offshore Development centre Model

The Hybrid Offshore Development centre model is a type of software development model that combines the strength of onshore and offshore development models. With this model, the development team is split into two parts: the onshore team and the offshore team. The onshore team is responsible for creating the core product and managing the project, while the offshore team focuses on creating the features and components that can be outsourced. This model is used for projects that require a lot of resources and have a tight deadline. The offshore team is able to work quickly and efficiently, while the onshore team maintains control over the project and ensures quality. The Hybrid Offshore Development centre model is an efficient and cost-effective way to develop software projects.

Pros of hybrid offshore development centre model:

1. Cost Savings:
One of the major benefits of hybrid offshore development centres is cost savings. By utilizing a combination of onsite and offshore resources, companies can save on labour costs while still providing high-quality services.

2. Increased Flexibility:
Hybrid offshore development centres offer increased flexibility when it comes to project management and resource utilization. Companies can adjust their offshore resources to meet the changing needs of their projects, allowing for better efficiency and cost savings.

3. Access to Talent:
By having access to both onshore and offshore resources, companies can tap into skilled resources from around the world. This provides them with access to a wide range of skills and talents which may not be available locally.

4. Risk Sharing:
With a hybrid offshore development centre, companies can share the risk of a project. By having access to both onshore and offshore resources, companies can easily move resources around to ensure a successful outcome.

5. Improved Quality:
By having access to both onshore and offshore resources, companies can ensure that their projects are of the highest quality. Offshore resources can help provide additional expertise and ensure that the project is completed correctly and efficiently.

Cons of hybrid offshore development centre model:

Complexity:
The Hybrid ODC model is a complex system, as it combines the captive and third-party vendor models. This can be difficult to manage and may lead to higher expenditures.

Dependency on vendor:
This model relies on a third-party vendor to handle the day-to-day operations of the offshore development centre, which can lead to the parent company being dependent on the vendor and therefore, having less control over the development process.

Communication challenges:
Since the parent company does not have direct access to the offshore team, communication can become a challenge, resulting in misunderstandings, delays, and quality issues.

Legal and regulatory compliance:
This model requires compliance to both the local laws and regulations of the offshore location and the vendor’s contract terms, which can be a complex and time-consuming task.

Limited vendor diversity:
The parent company will only have access to a single third-party vendor for managing the offshore development centre, which could limit their access to specialized skills and expertise.

Comparing BOT Model, Joint Venture Model, CODC and Hybrid Offshore Development Centre Model

MetricsBOT Model Joint Venture CODC Model Hybrid ODC Model Definition Build-Operate-Transfer (BOT) is a type of contracting under which a private company builds a project, operates it for a certain period of time, and then transfers it to the government or to another private company. Joint Venture (JV) is a business structure where two or more parties agree to share resources and profits in order to pursue a common goal. Corporate Offshore Development Centre (CODC) is a model of collaboration between a global firm and a local partner. It allows the global firm to outsource development work to its local partner, while maintaining control over the development process. Corporate Offshore Development Centre (CODC) is a model of collaboration between a global firm and a local partner. It allows the global firm to outsource development work to its local partner, while maintaining control over the development process. Benefits • Allows for long-term infrastructure projects to be developed without the need for a large up-front investment
• Provides a long-term revenue stream for the private company
• Gives the government the ability to take over the project once the contract is up. • Allows for the sharing of resources and the pooling of expertise
• Provides a collaborative environment for the development of innovative products and services
• Allows for the sharing of profits and risks • Allows the global firm to outsource development work to its local partner
• Gives the global firm control over the development process.
• Allows the global firm to benefit from the local partner’s expertise. • Allows the global firm to benefit from the CODC model and the JV model.
• Provides the global firm with partial ownership of the local partner’s company
• Allows for the sharing of resources, profits and risks. Disadvantages • Requires a large up-front investment from the private company.
• May be difficult to transfer the project to the government or another private company once the contract is up. • Requires a large commitment from both parties.
• May be difficult to determine the exact ownership of any developed products or services • The global firm may not have full control over the development process
• The global firm may not benefit from the local partner’s expertise • Requires a large commitment from both parties
• May be difficult to determine the exact ownership of any developed products or services.

Setting Up an Offshore Development centre

A. Location Selection

1. Nearshore vs. Offshore:
When selecting a location for an offshore development centre, one must decide between a nearshore or offshore location. Nearshore locations are typically closer to the home country and may offer language and cultural similarities, making them easier to manage and more cost-effective for companies. On the other hand, offshore locations are typically farther away and may offer increased cost savings and access to specialized talent pool that the home country may not have.

2. Country Selection:
When selecting a country for an offshore development centre, organizations should consider factors such as the availability of skilled resources, the cost of labour and office space, the legal and regulatory environment, and the political and economic stability of the country. Additionally, organizations should also consider the types of technologies and skills needed and the adaptability of the local talent pool.

3. Cultural Fit:
When selecting a location for an offshore development centre, organizations should consider the cultural fit between the home and offshore locations. This includes factors such as language, values, and attitudes. Additionally, organizations should consider the local culture’s attitude towards technology and innovation.

B. Legal Considerations

1. Contractual Agreements:
Organizations should establish contractual agreements with the offshore development centre in order to ensure compliance with local laws and regulations and to protect the intellectual property of the home country. This includes contracts related to labour laws, intellectual property rights, and corporate data protection.

2. Intellectual Property Rights:
Organizations should ensure that the offshore development centre has the necessary intellectual property rights to protect the organization’s confidential information and technology. This includes contracts related to copyright, patents, and trademarks.

3. Compliance:
Organizations should ensure that their offshore development centre is compliant with local laws and regulations. This includes regulations related to labour laws, workplace safety, and corporate data protection.

C. Infrastructure

1. Office Space:
Organizations should ensure that the offshore development centre has the necessary office space and equipment to support the development team. This includes desks, chairs, computers, and other necessary equipment.

2. Equipment:
Organizations should ensure that the development team has access to the necessary equipment for their work. This includes computers, software, and other necessary tools.

3. Communication and Collaboration Tools:
Organizations should provide the development team with access to communication and collaboration tools. This includes video conferencing, instant messaging, and other tools to facilitate communication and collaboration between the home and offshore locations.

Managing an Offshore Development Centre

Project Management

1. Agile Methodology:

Agile methodology is a project management methodology that focuses on the iterative and incremental delivery of a product or service. This approach allows companies to respond quickly to changes in their environment while still meeting customer expectations. In order to effectively manage an offshore development centre, companies should use agile methodology to ensure that their teams are able to rapidly deliver on customer needs and requirements.

2. Scrum Framework:

The Scrum framework is an iterative approach to project management that emphasizes collaboration and transparency. Scrum teams use short sprints to deliver products and services on a regular basis, allowing for rapid feedback and course correction. By leveraging the Scrum framework, companies can ensure that their offshore development centre is able to continuously improve the quality of their products and services.

3. Kanban Method:

The Kanban method is a project management methodology that focuses on visualizing and limiting the amount of work in progress. By limiting the amount of work that is being done at any given time, teams can ensure that they are able to focus on delivering the most important tasks first. This approach can be especially beneficial for offshore development centres, as it allows teams to focus on their most important tasks while still delivering on customer needs and expectations.

Team Management

1. Recruitment and Training:
The recruitment and training of an offshore development team is essential in order to ensure that the team is able to effectively deliver on customer needs and expectations. Companies should ensure that their recruitment process is rigorous and that their training program is comprehensive. This will ensure that the team is able to deliver the highest quality product or service possible.

2. Performance Management:
Performance management is essential for any development team, especially those that are situated offshore. Companies should ensure that there are clear performance metrics in place and that these metrics are regularly monitored and adjusted. This will ensure that the team is able to continuously improve its performance and deliver on customer needs and expectations.

3. Team Building:
In order for any development team to be successful, it is essential that the team works well together. Companies should ensure that their offshore development centre has team building activities in place in order to foster collaboration and communication amongst team members. These activities should be tailored to the specific needs of the team and should be regularly reviewed to ensure that they are meeting the desired objectives.

Communication and Collaboration

1. Language Barriers:
When working with an offshore development centre, language barriers can present a significant challenge. Companies should ensure that their team is fluent in the language of the customer and that any communication is clear and concise. This will ensure that there are no misunderstandings and that the team is able to effectively deliver on customer needs and expectations.

2. Time Zone Differences:
Working with an offshore development centre can present challenges in terms of managing the team’s work schedule. Companies should ensure that their teams are aware of any time zone differences and that the team is able to effectively manage their workloads.

3. Cultural Differences:
It is essential for any development team to understand the culture of the customer in order to effectively deliver a product or service. Companies should ensure that their teams are aware of any cultural differences and that they are able to effectively navigate these differences in order to deliver on customer needs and expectations.

Best Practices for Offshore Development Centres

A. Quality Assurance
1. Establish a robust code review process that includes both technical and process reviews.

2. Ensure there is sufficient testing for all areas of the codebase and that the tests are regularly reviewed and maintained.

3. Implement a continuous integration and deployment platform to facilitate rapid and reliable deployment of code.

B. Data Security
1. Adopt a clear data protection policy that ensures all data is secure and in compliance with applicable laws and regulations.

2. Invest in a robust cybersecurity system that monitors for unauthorized access and malicious actors.

3. Stay up-to-date with the latest compliance regulations and standards to ensure data is protected.

C. Relationship Building
1. Build trust with offshore development teams by engaging in regular communication and feedback.
2. Foster collaboration between local and offshore teams to ensure everyone is working together towards the same goals.

3. Develop a culture of continuous improvement by providing regular feedback and encouraging teams to identify and address any issues.

Technology solutions provided by offshore development centres

1. Web and Mobile App Development
2. Custom Software Development
3. Cloud Computing Solutions
4. Artificial Intelligence and Machine Learning Solutions
5. Big Data Analytics Solutions
6. Software Maintenance and Support
7. Enterprise Resource Planning (ERP) Solutions
8. Internet of Things (IoT) Solutions
9. Content Management System (CMS) Development
10. Blockchain Solutions

Challenges of Offshore Development Centres

A. Language and Cultural Barriers:
Offshore development centres (ODCs) operate in different countries, which can lead to language and cultural barriers that can be difficult to overcome. This can cause confusion and misunderstanding between team members, leading to delays in project completion.

B. Time Zone Differences:
Working in different time zones can be a challenge for ODCs. Different start and end times can lead to inconsistent communication and coordination, resulting in missed deadlines and missed opportunities.

C. Communication Issues:
Poor communication can be a major challenge for offshore development centres. It can be difficult to communicate effectively across time zones and cultural barriers, leading to misunderstandings and delays.

D. Legal and Compliance Issues:
ODCs must adhere to the legal regulations and compliance standards of the countries in which they operate. Failing to comply with the necessary regulations can lead to serious legal and financial repercussions.

E. Security Concerns:
Security is always a concern with ODCs, as there are risks associated with transferring sensitive data across international borders. Companies must ensure that their ODCs have the necessary security protocols in place to protect their data and intellectual property.

Future of Offshore Development Centres

A. Emerging Technologies:
Offshore Development Centres are likely to see an increased use of cutting-edge technologies such as machine learning, blockchain, and artificial intelligence. This will allow them to develop applications faster and more efficiently. Additionally, new technologies such as virtual and augmented reality may be utilized in the development of offshore applications.

B. Automation and AI:
Automation and AI will play an increasingly important role in offshore development centres. Automated development processes can improve productivity and reduce costs, while AI-based algorithms can be used to make development processes more efficient and accurate.

C. Remote Workforce Trends:
Remote workforces are becoming increasingly common in offshore development centres. This allows for greater flexibility in terms of both time and location, while reducing costs associated with travel and physical infrastructure. Additionally, remote working can help improve the quality of work due to increased collaboration and communication between dispersed teams.

D. Evolving Business Models:
With the increasing utilization of offshore development centres, the business models of these organizations will continue to evolve. This will include the introduction of new pricing models, as well as the exploration of new markets and opportunities. Additionally, the focus of these organizations will shift to providing more customized solutions to clients, as opposed to generic ones.

Key Points to Take Away on offshore development centre:

1. Offshore development centres provide cost-effective solutions to businesses by leveraging a global talent pool.
2. Offshore development centres are an effective way to scale businesses quickly and efficiently.
3. Offshore development centres require careful planning and management to ensure success.
4. Offshore development centres require careful consideration of cultural, legal, and technological differences.

Final Thoughts on offshore development centre:

Offshore development centres are an effective way for businesses to leverage a global talent pool and scale quickly and efficiently. However, it is important to consider the potential cultural, legal, and technological differences and plan accordingly to ensure a successful venture. With proper planning and management, businesses can reap the many benefits that offshore development centres offer.

Mukesh Lagadhir
Mukesh Lagadhir
Providing Innovative services to solve IT complexity and drive growth for your business.
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