Website is the core of next gen Business marketing Strategy. Website will be the face of the company’s image, Branding and Sales. The emerging opportunities on internet today have given businesses and Service BASED Companies a tough challenge to change their mindset from traditional marketing in physical medium to Modern Marketing of Combining Physical and online medium.
How do Website’s performance impact your business?
A study by GTCSYS Research Team revealed some interesting facts:
- 9 out of 10 customers are likely to engage if the business of service has a website with good content
- Instead of connecting with your physical location in fixed timing, keep your business or service accessible online with a well optimized website
- 70% of people in 2021 opted that they feel more flexible to browse and check things on website which is available round the clock.
- Over 78% percent of people around the globe will have smartphones. So your business or service may miss a golden chance to promote yourselves with a powerful website on mobile
- An estimate by them reveals that over 85% of the people turn from physical buying into online buying. The market shift may not be completely done now. But a Well-crafted E-Commerce website may bring your more customers that you have those physically at your store every day
The More Your Website Performs, the better your sales and customer inflow will be
- How Content Proves to be King:
Content is King and Relevancy is Kingdom in online world. As per all the google algorithms from Google Panda to Bert, All the algorithms have a common point that content should be simple, understandable, relevant and genuine. The content converts a website visitor into a loyal customer with impressive content and Genuity matters a lot. - How Creative Graphics matter in user interaction:
As already said the relevant content with a very relevant creative images and infographics elevate the user’s mood in considering the product or service worthy to try. Website’s performance depends on content and user experience you give them which in turn leads into sales or lead generation
- How SEO structures your website to drive more customer attention?
SEO- Search Engine Optimization
is a systematic process of correcting, optimizing and tuning your website to get more reach in the first pages of google search engine page results. The best SEO friendly website appears in the first page or at the first place in the first page of Google Search Engine Results
Various activities done in SEO are:- Title, Meta Description and Headings Optimization to make google understand what our website is all about
- Page Load Speed Improvisation leads to speedy pages thereby visitor’s comfortability.
- Broken links will be repaired to minimize error loading pages
- Content with Good Product or Service Descriptions.
- Integration of Top keywords for which your site appears in first page in limited time
- Website’s Content Performance decides the Leads or Sales
Yes, User who finds interesting content and genuine information will be more likely to stay on your site thereby leading to recurring visitors. Some may book your demo and some may call you .Some may submit enquiry. Some may order. The content about your product/service is where User’s decision lies on - How to write?
Simple, compose such content which reflects your unique Selling Propositions (Points where you differ from your competitors in a better way). Content should not confuse the user rather it should clearly mention all the attributes. The wording should not be tricky or spammy
- Website’s Graphical Interface results in High User Interaction
Highly engaging visuals speak more than words. An effective website Page Design with planned slots of content and visuals will definitely result in more dwell time. Dwell time is the duration a visitor of your website stays on your pages. More Dwell time or gradual increase in dwell time reflects the site’s improved performance. Avg Page Duration in Google Analytics shows how well your page is performing. Good performing Site’s Average duration of a visitor can be anywhere above 2 Minutes. A well photographed and edited Banner gives grandeur 10to your product or service thereby user may enquire or push checkout button - Website’s Navigation results in flexible Browsing
Website Navigation plays major role in how user feels about your website, The way you arrange different verticals of your website in a very easy way to understand and navigate through the pages. A complex navigation structure will always create a little discomfort to vision and understanding. - Website Costs your cheaper than traditional and Physical sources of driving Customers
A physical banner costs you more to design and print yet with no guarantee that everyone or at least 75 % read your flexi hording.
Over 5 trillion Display Banner ads were served to US Digital Marketing in 2021. As Road Side Banners and hoardings are still effective, the reach of online ads is more than that of hoardings. A survey by GTCSYS Team re affirmed that almost It takes a 50 Dollar Online Banner Ad to reach 1000 people every day whereas the Physical Ad cannot be assigned proper metric.
- How Creative Graphics matter in user interaction:
As already said the relevant content with a very relevant creative images and infographics elevate the user’s
mood in considering the product or service worthy to try. Website’s performance depends on content and user
experience you give them which in turn leads into sales or lead generation
